{"title":"Bestsellers","description":null,"products":[{"product_id":"hekiten-organic-uji-matcha","title":"Hekiten Uji Matcha 30g","description":"\u003cp data-start=\"87\" data-end=\"246\"\u003eThis matcha is carefully crafted using tea leaves grown organically in Wazuka, Kyoto Prefecture, based on traditional production techniques passed down in Uji.\u003c\/p\u003e\n\u003cp data-start=\"248\" data-end=\"438\"\u003eThe cultivar used is Okumidori. As a single-origin matcha made from a single tea garden and a single cultivar, it clearly expresses the unique character of both the land and the variety.\u003c\/p\u003e\n\u003cp data-start=\"440\" data-end=\"662\"\u003eOnly tea leaves selected from organically managed fields, and judged to meet our quality standards, are used. No tea leaves from other regions are blended in, resulting in a pure and uncompromised Uji matcha.\u003c\/p\u003e\n\u003cp data-start=\"664\" data-end=\"1015\"\u003eIt offers the youthful freshness characteristic of first-harvest new tea, complemented by a gentle roasted aroma (ro-kō) from the firing process. The flavour is clean and smooth, with very little bitterness. Suitable for a wide range of uses, including traditional koicha and usucha, authentic matcha lattes, and as a finishing touch in confectionery.\u003c\/p\u003e","brand":"私のストア","offers":[{"title":"Default Title","offer_id":42237403725889,"sku":"","price":6800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/5391\/5201\/files\/FullSizeRender_7d5a976e-a180-48be-af56-d828f9e70e3c.jpg?v=1773914801"},{"product_id":"hekiten-organic-uji-hojicha-30g","title":"Hekiten Uji Hojicha 30g","description":"\u003cp data-start=\"82\" data-end=\"277\"\u003eThis hojicha is made using tea leaves grown organically by a family with generations of tea-growing heritage, cultivated in tea fields nurtured by the clear air and pure streams of Wazuka, Kyoto.\u003c\/p\u003e\n\u003cp data-start=\"279\" data-end=\"431\"\u003eCompared to standard hojicha, the tea leaves are roasted to a deeper level, then finely ground into a powder while preserving that robust roast profile.\u003c\/p\u003e\n\u003cp data-start=\"433\" data-end=\"637\"\u003eBy stopping the roasting process just before bitterness develops, the result is a bold, punchy flavour with no harsh bitterness. It is especially recommended for those who enjoy coffee-like roasted notes.\u003c\/p\u003e\n\u003cp data-start=\"639\" data-end=\"842\"\u003eWhile matcha powder is widely known, hojicha powder is still relatively rare. Prepare it in the same way as matcha, whisking with a bamboo whisk. We particularly recommend enjoying it as a hojicha latte.\u003c\/p\u003e","brand":"Hekiten","offers":[{"title":"Default Title","offer_id":43182195867713,"sku":null,"price":3300.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/5391\/5201\/files\/IMG-7367.jpg?v=1765889808"},{"product_id":"hekiten-original-cap","title":"Hekiten Original Cap","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Hekiten Original Cap in stone wash black.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned with a naturally worn-in look, this cap features the Hekiten logo embroidered on the front. The subtle vintage texture and understated black tone make it easy to style for everyday wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInside the cap, you’ll find an original woven tag featuring the Hekiten matcha label logo — a small detail that reflects the brand’s quiet attention to craft.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe cap comes in a free size with an adjustable back strap, making it suitable for a wide range of fits.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor matcha days, city walks, and everything in between.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eA simple yet distinctive piece that lets you carry the world of Hekiten with you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eColour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e: Stone Wash Black\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eSize\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e: Free size \/ Adjustable\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e: Front embroidered logo, inner original Hekiten tag\u003c\/span\u003e\u003c\/p\u003e","brand":"Hekiten","offers":[{"title":"Default Title","offer_id":44013359693889,"sku":null,"price":4500.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0658\/5391\/5201\/files\/297E699F-D286-42AE-94BA-B3FBD9F15702.jpg?v=1780583986"}],"url":"https:\/\/hekiten.com\/en\/collections\/bestsellers.oembed","provider":"Hekiten","version":"1.0","type":"link"}